Singing is a wonderful thing, especially if it is creative and recreational in nature, whether it is for performance, fellowship or just for fun. For anyone who loves singing, joining a choir group or creating a new one can be very fulfilling. By joining and learning how to promote your choir, you can make some great new life-long friends.Being a member of a choir provides you a great sense of fellowship and belonging. Singing as part of a choir can Also keep you mentally sharp because it requires you to memorize song lines, multitask, and be sensitive to your own voice dynamics and intonation.
But if you happen to join a choir group composing of only a small handful of members, how can you promote your choir group to encourage people to join?
Joining or founding a choir requires essential skills in marketing. There is a great deal of importance placed on creating your choir’s brand. But it is also another thing to encourage members to sign up to your choir group first. It is not enough to increase awareness about your choir group by posting sign on bulletin boards to increase awareness. Increasing awareness about a choir group can help people to recognise your choir. A choir master – or even its members – should be actively promoting their chorale group because it is also important to culture relationships, and build trust among the community to help your group gain choir brand trust in your area. Chorale singing is not only about music – it is also about helping people cultivate relationships, form strong ties, facilitate healthy competition, and cultivate the love for music because it brings joy to your soul. By also making your choir known, you help the people in your local church, school, or community to have a sense of purpose. This will help them grow as an individual and help them develop artistic capability and character.
“A choir master – or even its members – should be actively promoting their chorale group because it is also important to culture relationships, and build trust among the community to help your group gain choir brand trust in your area.”
The question is, what are the best chorus recruitment ideas? Should you go with traditional media? What if you are not knowledgeable in online marketing? Is it best to use digital marketing tools available today? What if you don’t know how to build your own website?
People within your closest circles are the easiest to invite to join your choir group because there are higher chances that you will share the same interest. Invite the people closest to you. Don’t worry about fear of rejection, it is a natural part of the process! The more people you personally invites, the better. In addition to this, share your vision for the choir with them. It’s a great way to foster relationship and improve communication with your friends. Sharing is caring – share your love for music and you will also help them to be better individuals!
Whenever you have a chance, try to invite people to attend your choir group’s concerts, events, or even rehearsals to people you talk with every now and then. Start with topics about music or how choir singing has changed your lifestyle. You can always start with topics that you think will be most comfortable with someone you talk with. Build trust with people you want to invite, do not be too pushy or too promotional with your choir group. Start by gradually increasing awareness and letting them know about your choir’s activities and events. Share how much fur you have during rehearsals and social gatherings. Eventually, they will be enticed to join.
“On it’s own, building a website is not sufficient. You need to get people visiting your website or else your effort will just go to waste.”
Social Media has drastically changed the life of people around the world – this online tool enables them to connect with people and communicate with them 24/7. If you are not into it, then it’s time for you to jump on the bandwagon. Posting updates on you personal profile page – like choir practices or events – increases awareness about your choir group. Any platform can do, as long as your posts are educational and inviting. Again, like word of mouth, don’t be too pushy in promoting your choir group. Content is king. Think first on how you can influence them that joining your choir can be beneficial for them in the long run. You can share articles, pictures, or events that you know can help them have fun or hone their love for music. There are endless possibilities in using Social Media.
Building a website is the greatest digital tool you can use to promote your choir group in your local area or community. You can study how to build a website from scratch – there are many resources available online. YouTube is also a great platform on learning how to build and design a website. With your choir’s website, you can showcase your choir’s performances, post videos of your events, or share the history, mission and vision of your choir. You can post content to your heart’s desire – as long as it represents your choir group in the best way possible. Do not worry too much about detailed design, because you can use third party application or website templates (e.g., WordPress, Wix, etc.) that have pre-set designs from which you can choose. The possibilities are endless.
Now this is the part where it gets a bit technical. On it’s own, building a website is not sufficient. You need to get people visiting your website or else your effort will just go to waste.You need to promote your website on the internet to attract people who may be searching for choirs in your local area. This is a process called Search Engine Optimization (SEO). You can learn a lot about SEO by watching videos from the SEO gurus. The great thing is you can do this entirely on your own.
If you are still worried that your website may not come out as you want it or you do not have time to research and do SEO on your site yourself, there’s a better solution.
Choral Nation is a free online platform that enables choir groups to create their own webpage without any technical or SEO skills. This is perfect for most people or choral organizations. Every choir’s webpage (listing profile) is customizable. Once your listing is created, you can add concerts/events and also connect with other choir groups on Choral Nation!
“Aside from using Social Media, Choral Nation can help you promote your choir online by having a personalised page with the advantage of posting your events, practice schedules, embed videos, and share gallery – all in one platform!”
Aside from using Social Media, Choral Nation can help you promote your choir online by having a personalised page with the advantage of posting your events, practice schedules, embed videos, and share gallery – all in one platform! You don’t have to worry about the technicalities of designing, programming and customizing a website and you do not have to worry about SEO. Choral Nation will do the hard work for you.
Finding choir groups within your community, country, or internationally that shares the same musical interest and philosophy as your choir group can be hard. This is Especially true since many choirs do not have the ability to actively manage their online profile so that it is easy to find via search engines. Choral Nation, solves this problem by offer its own geographical search of choirs and events. Using this feature, you can easily connect & collaborate with other choirs and choristers!
By putting your choir group description on your Choral Nation page, this will help people that are seeking choir groups to join online – especially if you would like to recruit people to your group. You can update your profile regarding your rehearsal times, membership/audition requirements or latest events & concerts. Choral Nation enables people looking for choirs and concerts in your local area to easily find you.
Not only you can have a customizable webpage in Choral Nation, you can also list your events that are shareable in your social media channels. This features enables your choir to increase online visibility of your local concerts & events. This will also help people who would like to attend choir concerts in your local area to easily find your events online!
Promoting your choir online has never been this easy and exciting! Through the use of online digital tools, you can increase awareness and establish your choir brand. There is no need to worry about technology, digital design or SEO., Choral Nation is here to help you with making your choir visible online and connecting with other groups that share similar musical interests.